GPT Ads

ChatGPT Ads

Ads inside ChatGPT are new. Measuring them isn't optional.

Practical guides to running and tracking ChatGPT Ads on a Shopify store — how the pixel works, which events matter, why the dashboard undercounts, and how to verify your own numbers.

Start with the basics 6 guides · no signup
A chat bubble linked to a shopping bag by a trail of dots, one of them faded out

All guides

Updated 29 August 2026
  1. Two bars side by side: orders placed, and the shorter count of conversions reported, with the missing portion outlined above it
    016 min read

    Why ChatGPT shows fewer conversions than you actually got

    The three reasons your ChatGPT Ads dashboard undercounts sales, and how to tell which one is affecting your store.

    ChatGPT Ads
  2. A magnifying glass held over a sealed packet, revealing the data inside it
    025 min read

    How to tell if your ChatGPT pixel is actually working

    A ten minute check for whether your ChatGPT Ads pixel is sending usable data, with no developer required.

    ChatGPT Ads
  3. Two paths to the same target: one dashed and full of gaps, one solid and unbroken
    035 min read

    Browser tracking vs. the Conversions API, in plain English

    What each way of reporting a conversion catches, what it misses, and why running both does not double count.

    ChatGPT Ads
  4. Identifiers passing through a shield and coming out scrambled
    044 min read

    Tracking ChatGPT ad conversions without mishandling customer data

    What actually leaves your store, what hashing does and does not protect, and the difference between consent and opt out.

    ChatGPT Ads
  5. Thirteen tiles, five of them highlighted and the rest faded back
    054 min read

    Which ChatGPT Ads events actually matter for a store

    All thirteen supported events sorted into the five a Shopify store needs, the two websites cannot send, and the rest.

    ChatGPT Ads
  6. A seven step path from storefront to target, the first steps completed
    066 min read

    How to set up ChatGPT Ads conversion tracking on Shopify

    The full setup in seven steps, with the check to run at each stage and a troubleshooting table.

    ChatGPT Ads