GPT Ads

ChatGPT Ads

Ads inside ChatGPT are new. Measuring them isn't optional.

Practical guides to running and tracking ChatGPT Ads on a Shopify store — how the pixel works, which events matter, why the dashboard undercounts, and how to verify your own numbers.

Start with the basics 16 guides · no signup
A chat bubble linked to a shopping bag by a trail of dots, one of them faded out

All guides

Updated 7 October 2026
  1. A row of nine tiles with two raised in orange, beneath a small speech bubble and a sparkle
    018 min read

    ChatGPT Ads news: the September 2026 update explained

    OpenAI's September ChatGPT Ads update — oCPM conversion campaigns, an official Shopify app, platform targeting and Event Quality Score, checked in the panel.

    ChatGPT Ads
  2. A three tier hierarchy diagram: one campaign above two ad groups above four ads
    0211 min read

    How to create a ChatGPT Ads campaign, step by step

    A beginner's walkthrough of the OpenAI Ads Manager — campaign structure, objectives, bidding, budgets, targeting and the defaults worth changing.

    ChatGPT Ads
  3. A dotted globe with a connected band of dots glowing orange against pale grey
    035 min read

    Which countries can advertise on ChatGPT

    The 52 countries with self-service Ads Manager access, why that is a different question from where ads actually appear, and what to do if you are not on the list.

    ChatGPT Ads
  4. Rows of spreadsheet data narrowing through a funnel into four finished product cards
    048 min read

    Product feed campaigns on ChatGPT Ads

    How to get a catalogue into ChatGPT Ads — the feed spec, the three delivery methods, product filters, and the two-week expiry that catches people out.

    ChatGPT Ads
  5. A shopping bag releasing a stream of product tiles that stack up beside a speech bubble
    057 min read

    ChatGPT product feed for Shopify: how to set it up

    How to get a Shopify catalogue into ChatGPT Ads — why Shopify's built-in ChatGPT channel isn't it, what the export lacks, and how to keep the feed from expiring.

    ChatGPT Ads
  6. Two columns of tiles joined by crossing lines, one tile on the left left unconnected
    068 min read

    OpenAI product feed spec: Shopify field mapping

    Which Shopify product field goes into which OpenAI product feed column — plus the price, brand, barcode and ID mismatches that get rows rejected.

    ChatGPT Ads
  7. Two large circles of pale dots overlapping, with a small cluster of orange dots in the narrow overlap
    077 min read

    Custom audiences on ChatGPT Ads

    Uploading customer lists to ChatGPT Ads — the 25,000 match minimum, exact file formats, hashing rules, and what happens to the file you upload.

    ChatGPT Ads
  8. A stream of tiles moving toward a gateway, with two grey tiles deflected away from it
    086 min read

    ChatGPT Ads negative keywords: what you can exclude

    ChatGPT Ads has no keywords, so it has no negative keywords. Here is every exclusion it does have — audiences, locations, platforms and products.

    ChatGPT Ads
  9. A pale speech bubble beside a larger orange one carrying a small label tag, with dots between them
    095 min read

    Sponsored Agents in ChatGPT Ads: what we know

    Sponsored Agents let people chat with an AI representative of a business after clicking an ad. What OpenAI has published, what the API reveals, and what isn't known.

    ChatGPT Ads
  10. A small server stack sending one solid line to a target, beneath a broken dashed line that fades out
    109 min read

    Shopify server-side tracking for ChatGPT Ads

    Sending Shopify orders to the ChatGPT Ads Conversions API — which webhook to use, how to carry the click reference through checkout, and the field mapping.

    ChatGPT Ads
  11. Two bars side by side: orders placed, and the shorter count of conversions reported, with the missing portion outlined above it
    116 min read

    Why ChatGPT shows fewer conversions than you actually got

    The three reasons your ChatGPT Ads dashboard undercounts sales, and how to tell which one is affecting your store.

    ChatGPT Ads
  12. A magnifying glass held over a sealed packet, revealing the data inside it
    125 min read

    How to tell if your ChatGPT pixel is actually working

    A ten minute check for whether your ChatGPT Ads pixel is sending usable data, with no developer required.

    ChatGPT Ads
  13. Two paths to the same target: one dashed and full of gaps, one solid and unbroken
    135 min read

    Browser tracking vs. the Conversions API, in plain English

    What each way of reporting a conversion catches, what it misses, and why running both does not double count.

    ChatGPT Ads
  14. Identifiers passing through a shield and coming out scrambled
    144 min read

    Tracking ChatGPT ad conversions without mishandling customer data

    What actually leaves your store, what hashing does and does not protect, and the difference between consent and opt out.

    ChatGPT Ads
  15. Thirteen tiles, five of them highlighted and the rest faded back
    154 min read

    Which ChatGPT Ads events actually matter for a store

    All thirteen supported events sorted into the five a Shopify store needs, the two websites cannot send, and the rest.

    ChatGPT Ads
  16. A seven step path from storefront to target, the first steps completed
    166 min read

    How to set up ChatGPT Ads conversion tracking on Shopify

    The full setup in seven steps, with the check to run at each stage and a troubleshooting table.

    ChatGPT Ads