About GPT Ads
A working reference for advertising on ChatGPT and measuring what it actually sells.
ChatGPT Ads is a new placement, and the tracking around it is where most stores lose money without noticing. These guides cover the parts the setup docs skip.
Most tracking advice stops at “install the pixel.” The harder questions come after: whether the events are arriving, whether the click reference survived checkout, whether the revenue figure is off by a factor of a hundred, and what you are allowed to send about a customer in the first place.
Who writes this
Onur Ozcan builds LLM Pixels, a Shopify app for ChatGPT Ads conversion tracking. He writes about what ad pixels actually send, where conversions go missing, and how to check your own data. You can reach him on X at @oozn.
Every guide
- ChatGPT Ads news: the September 2026 update explained
- How to create a ChatGPT Ads campaign, step by step
- Which countries can advertise on ChatGPT
- Product feed campaigns on ChatGPT Ads
- ChatGPT product feed for Shopify: how to set it up
- OpenAI product feed spec: Shopify field mapping
- Custom audiences on ChatGPT Ads
- ChatGPT Ads negative keywords: what you can exclude
- Sponsored Agents in ChatGPT Ads: what we know
- Shopify server-side tracking for ChatGPT Ads
- Why ChatGPT shows fewer conversions than you actually got
- How to tell if your ChatGPT pixel is actually working
- Browser tracking vs. the Conversions API, in plain English
- Tracking ChatGPT ad conversions without mishandling customer data
- Which ChatGPT Ads events actually matter for a store
- How to set up ChatGPT Ads conversion tracking on Shopify